“My name is Reggie. I’m about kicking ass, I’m about taking names, and we’re about making games.”
Reggie Fils-Aime first came into our lives fifteen years ago, and after uttering that iconic quote on Nintendo’s stage at E3 2004, became an instant favorite among gamers. Now, fifteen years later, Reggie has an important message for us all: He’s retiring.
Fils-Aime has been one of the more recognizable faces at Nintendo, appearing frequently at events and during Nintendo Direct presentations. He helped provide character and charisma to the company at a time when it felt like it was losing its way.
He’ll be stepping down on April 15 and will be succeeded by Nintendo of America’s senior VP of sales and marketing Doug Bowser. “Doug is a passionate and powerful leader, and a guy who in his youth probably spent too much time in front of a Donkey Kong arcade machine. Inside Nintendo, people already know him as a driving force, and you’ll come to see that too,” said Fils-Aime.
Doug Bowser joined Nintendo of America in 2015 and has led the sales and marketing efforts for the Nintendo Switch. Bowser was an executive at EA prior to joining Nintendo of America.
“I really appreciate everything Reggie has done for Nintendo,” said president of Nintendo Shuntaro Furukawa. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”